Scientists have been conducting research for years to unlock the secrets of the human mind. We sought out to see if any of these findings could be applied to email marketing. We concluded that in fact, they can.
We’ve uncovered 6 brain science facts that, if implemented properly, can result in better engagement from inside your customers’ inboxes. The simplicity of some of the findings may shock you, but if you want to grab the attention of your recipients, this guide is for you!
In this guide, you’ll learn:
- Examples of how brands are using the 6 brain science facts to get better results in the inbox
- The importance of the subject line and pretext to increase email engagement rates
- The power of nostalgia and how positive feelings stemming from this have a positive impact on buying