Each day, paid and organic search drive billions of offline conversions—both phone calls and in-store visits. And those conversions have the highest urgency and purchasing intent. Adopting a data-driven strategy for these valuable offline conversions enables search marketers to acquire more customers at a lower cost.
Download this new playbook from DialogTech to learn how to:
- Optimize paid and organic search to drive offline conversions
- Deliver more personalized, relevant consumer experiences
- Integrate online and offline together for a single view of the customer