ResourcesThe Search Marketer’s Playbook for Offline Conversions

The Search Marketer's Playbook for Offline Conversions

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Each day, paid and organic search drive billions of offline conversions—both phone calls and in-store visits. And those conversions have the highest urgency and purchasing intent. Adopting a data-driven strategy for these valuable offline conversions enables search marketers to acquire more customers at a lower cost.

Download this new playbook from DialogTech to learn how to:

  • Optimize paid and organic search to drive offline conversions
  • Deliver more personalized, relevant consumer experiences
  • Integrate online and offline together for a single view of the customer