The Social Advertiser's Guide to the 2020 Holiday Season

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Before one gets too involved in planning their campaign structure and optimization strategy, it’s important to consider one’s target audience at a high level and how to speak to them.

Going broad is a good general tip, but sometimes one needs to segment based on the particular product or service,  niche, or the marketing objective.

This whitepaper introduces you to:

• The time and understanding when it makes sense to split your audience.
• Concept of allowing advertisers to make customizations without losing the media efficiency of going broad.
• The most effective way to reach people who’ve shown interest in your brand and your existing customers on Facebook.