This exclusive report conducted by ClickZ in partnership with Fospha looks at the state of marketing measurement, attribution and data management. It provides a unique view of the challenges and opportunities faced my marketers along with actionable steps to improve the quality of your decision making.
Key findings include:
- Businesses are using 7 separate technologies to extract insights from their data.
- 37% of respondents believe they analyze less than 20% of consumer data available to them.
- 33% of brands believe their current measurement solution delivers accurate attribution.
- 32% of businesses have a clear view of the customer lifetime value (CLV)