ResourcesThe State of Personalization Today

The State of Personalization Today

Fill in the form below to download your complimentary copy of the report.

“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.”

However, there is a disconnect between marketing’s ability to deliver and consumers’ expectations. A recent survey found that two-thirds of customers could not recall when a brand last exceeded their expectations. Yet, in that same survey, 87% of marketers said they think they are delivering engaging customer experiences.

Personalization is not an easy task, but it is a top priority for effective marketing today. Many teams get stuck in figuring out where and how to start implementing their personalization strategy.

Download this new report to discover:

  • The perspective of personalization and how it is defined beyond the digital space
  • Challenges pertaining to personalization today and why so many marketers feel that technology has made it harder to deliver personalized experiences
  • Best practices utilizing essential personalization methods to best segment your audience at the right place and time