The State of Retail 2019

There is a major change in peoples attitudes in terms of finding and choosing retail business. Synups’ research indicates that people decide which retailer to choose basis the quality and trustworthiness of their digital profiles across devices and media channels.

To support our research we have added insights such as analyzing five major retailers across 560 locations and surveyed 837 consumer brands and 288 business executives to understand their behaviour and mindset before choosing retail brands.

In this report, we will cover:

• Manage your brand presence across business locations, devices, and media channels
• Optimize your business content to more effectively acquire customers
• Monitor customer ratings and reviews across channels to improve brand reputation