The what, why, and how of predictive modeling

The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes down to: Are businesses benefiting from the investments they are putting in for these marketing technologies and is it being justified according to their overall marketing performance?

This report will examine where predictive modeling is today and how to best optimize your marketing performance.

Learn more from this report and discover:

• If adopting martech technology is an effective investment for businesses
• The concepts and best practices using platforms with predictive modeling
• What businesses want to know about their marketing practices