ResourcesMarketing TechnologyDigital AdvertisingTom Goodwin: Why advertising is broken and how technology will unleash our creativity

Tom Goodwin: Why advertising is broken and how technology will unleash our creativity

In this episode of The ClickZ Podcast, our presenter Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future?

Along the way, they discuss everything from online banks and data privacy to personalization, tracking and how technology should be making the industry more creative.