Sort
Fiona McKinnon: Private marketplaces, publisher collaboration and advertiser transparency

Podcast | Digital Marketing Fiona McKinnon: Private marketplaces, publisher collaboration and advertiser transparency

4y

Fiona McKinnon: Private marketplaces, publisher co...

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. Read More...

View resource
Wayne Blodwell: The power of programmatic advertising

Podcast | Marketing Technology Wayne Blodwell: The power of programmatic advertising

4y

Wayne Blodwell: The power of programmatic advertis...

In this episode of The ClickZ Podcast, Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it’s still revolutionizin...

View resource
Mary Keane Dawson: Building the ad agency of the future: Diversity, trust and transparency

Podcast | Marketing Technology Mary Keane Dawson: Building the ad agency of the future: Diversity, trust and transparency

4y

Mary Keane Dawson: Building the ad agency of the f...

In this episode of The ClickZ Podcast, we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly div...

View resource
Tom Goodwin: Why advertising is broken and how technology will unleash our creativity

Podcast | Digital Advertising Tom Goodwin: Why advertising is broken and how technology will unleash our creativity

4y

Tom Goodwin: Why advertising is broken and how tec...

In this episode of The ClickZ Podcast, our presenter Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state ...

View resource
Andy Oakes: The importance of high quality content for publishers and marketers

Podcast | Marketing Technology Andy Oakes: The importance of high quality content for publishers and marketers

4y

Andy Oakes: The importance of high quality content...

In this episode of The ClickZ Podcast, we’ll hear how programmatic media buying has impacted on digital publishers and the importance of high qu...

View resource
Amir Malik: Programmatic media, the publisher's perspective

Podcast | Marketing Technology Amir Malik: Programmatic media, the publisher's perspective

4y

Amir Malik: Programmatic media, the publisher's pe...

On this episode of The ClickZ Podcast, Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its imp...

View resource
Matt Nash: Harnessing data, creativity and context to produce powerful ads

Podcast | Digital Advertising Matt Nash: Harnessing data, creativity and context to produce powerful ads

4y

Matt Nash: Harnessing data, creativity and context...

Join Matt Nash, Managing Partner UK at Neo @ Ogilvy, and Tim Flagg as they discuss how ad agencies are harnessing the power of data to produce powerfu...

View resource
Brian Katzman: Smart location and the internet of things

Podcast | Emerging Technology Brian Katzman: Smart location and the internet of things

4y

Brian Katzman: Smart location and the internet of ...

What is smart location and how is a small bluetooth tracker leading innovation in this space? In this episode of The ClickZ Podcast, Tim Flagg talks t...

View resource
Miles Pritchard: What is a Data Management Platform?

Podcast | Marketing Technology Miles Pritchard: What is a Data Management Platform?

4y

Miles Pritchard: What is a Data Management Platfor...

What exactly is a Data Management Platform, and why is it so important? In this episode of The ClickZ Podcast, Miles Pritchard, Global director of mar...

View resource
Jim Hodgkins: Using psychology to improve online advertising

Podcast | Digital Advertising Jim Hodgkins: Using psychology to improve online advertising

4y

Jim Hodgkins: Using psychology to improve online a...

Targeting online consumers can be a blunt science, but VisualDNA has pioneered a way to collect psychological profiles for individuals online to creat...

View resource