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State of eCommerce Advertising Report
Whitepaper | Commerce & Sales

State of eCommerce Advertising Report

2y

State of eCommerce Advertising Report

Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...

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Black Friday Cyber Monday eCommerce Advertising Report
Whitepaper | Commerce & Sales

Black Friday Cyber Monday eCommerce Advertising Report

2y

Black Friday Cyber Monday eCommerce Advertising Re...

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
Whitepaper | Email

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y

Utilizing Email To Stop Fraud-eCommerce Client Fra...

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...

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21 Steps To Email Deliverability Success
Whitepaper | Email

21 Steps To Email Deliverability Success

2y

21 Steps To Email Deliverability Success

With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...

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Email, The Weapon Against Identity Fraud
Whitepaper | Email

Email, The Weapon Against Identity Fraud

2y

Email, The Weapon Against Identity Fraud

US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge bac...

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21 Great Ways to Grow Your Email List
Whitepaper | AI

21 Great Ways to Grow Your Email List

2y

21 Great Ways to Grow Your Email List

Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Whitepaper | Industry Developments

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...

2y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
Whitepaper | Customer behaviour

The New Customer Engagement Model: How to Transform Customer Relationships ...

2y

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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The Third-Party Data Deprecation Playbook
Whitepaper | Third-party cookie

The Third-Party Data Deprecation Playbook

2y

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

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Empower Agents to Consistently Deliver
Whitepaper | AI

Empower Agents to Consistently Deliver

2y

Empower Agents to Consistently Deliver

Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conve...

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