Sort
State of eCommerce Advertising Report

Whitepaper | Commerce & Sales State of eCommerce Advertising Report

1y

State of eCommerce Advertising Report

Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...

View resource
Black Friday Cyber Monday eCommerce Advertising Report

Whitepaper | Commerce & Sales Black Friday Cyber Monday eCommerce Advertising Report

1y

Black Friday Cyber Monday eCommerce Advertising Re...

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...

View resource
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

Whitepaper | Email Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y

Utilizing Email To Stop Fraud-eCommerce Client Fra...

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...

View resource
21 Steps To Email Deliverability Success

Whitepaper | Email 21 Steps To Email Deliverability Success

1y

21 Steps To Email Deliverability Success

With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...

View resource
Email, The Weapon Against Identity Fraud

Whitepaper | Email Email, The Weapon Against Identity Fraud

2y

Email, The Weapon Against Identity Fraud

US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge bac...

View resource
21 Great Ways to Grow Your Email List

Whitepaper | AI 21 Great Ways to Grow Your Email List

2y

21 Great Ways to Grow Your Email List

Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...

View resource
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Industry Developments Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

2y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

View resource
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Customer behaviour The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

2y

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

View resource
The Third-Party Data Deprecation Playbook

Whitepaper | Third-party cookie The Third-Party Data Deprecation Playbook

2y

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

View resource
Empower Agents to Consistently Deliver

Whitepaper | AI Empower Agents to Consistently Deliver

2y

Empower Agents to Consistently Deliver

Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conve...

View resource