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The Retailer’s Playbook for Customer Acquisition
Whitepaper | UI

The Retailer’s Playbook for Customer Acquisition

3y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Introducing the Interactive Voice Experience
Whitepaper | Digital Transformation

Introducing the Interactive Voice Experience

3y

Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Marketers call for tighter social media rules
Whitepaper | Media

Marketers call for tighter social media rules

3y

Marketers call for tighter social media rules

Social media platforms must be more tightly regulated, according to a survey conducted by ClickZ. Read More...

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Magic Quadrant for DXP
Whitepaper |

Magic Quadrant for DXP

3y

Magic Quadrant for DXP

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ...

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Selecting a Customer Data Platform: Gartner Market Guide
Whitepaper | Marketing

Selecting a Customer Data Platform: Gartner Market Guide

3y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Path to Personalization
Whitepaper | Personalization

Path to Personalization

3y

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners
Whitepaper | Digital Asset Management (DAM)

Digital Asset Management for Beginners

3y

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth
Whitepaper | Lead generation

7 Winning Lead Generation Strategies that Drive Growth

3y

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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Built to Last: Designing Your Ideal Digital Experience Platform
Whitepaper | Digital Marketing

Built to Last: Designing Your Ideal Digital Experience Platform

3y

Built to Last: Designing Your Ideal Digital Experi...

The rise of the marketing technology stack over MarTech suites means that many industry leading DXPs are now designed to integrate into your existing ...

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Omnichannel Marketing Excellence: The growing role of customer data platforms
Whitepaper | Analyzing Customer Data

Omnichannel Marketing Excellence: The growing role of customer data platfor...

3y

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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