ResourcesFree Guide: Understanding & Selling Location-Based Marketing

Free Guide: Understanding & Selling Location-Based Marketing

Nearly 90% of marketers use location data in campaigns. But effectively campaigning to location-based audiences remains a challenge for agencies and retail brands.

Digital marketers are faced with myriad tools, jargon, and technology, making what should be straightforward process more complex than it needs to be.

Reveal Mobile unravels location-based marketing, geofencing and geotargeting. This guide shows you how to leverage audiences that are visiting physical locations you care about and how to get a positive ROI from your location-based advertising campaigns.

The guide covers:

  • Location-based marketing terminology and technology
  • Who provides location-based audiences and where to find them
  • How to understand and use location-based audiences, analytics and attribution
  • A unique case study showing how to use location-based custom audiences in social media