ResourcesUnmarvelous Metrics: A guide to the customer behavior measures that are wasting your time

Unmarvelous Metrics: A guide to the customer behavior measures that are wasting your time

You need to know which metrics can make the difference for your business — in terms of conversion rate optimization and customer satisfaction — and which are wasting your time.

The Unmarvelous Metrics ebook highlights the worst offenders and gives you the advice you need to focus your time and resources on the right ones.

Download this e-book and you’ll discover:

  • Why discovering whether a visitor is annoyed is such a complex task and what do about it
  • The difference between active and passive dwell time
  • How to identify causes of customer behavior rather than the side-effects