Duration: 20 minutes
1 in 5 searches currently come from voice with digital assistants, driven by artificial intelligence, becoming an increasingly prominent feature in our homes and on mobile devices. In fact, there are now over 1 billion voice searches per month and this number will only rise over the coming years. But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply to avail of this trend?
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