ResourcesMarketing TechnologyWayne Blodwell: The power of programmatic advertising

Wayne Blodwell: The power of programmatic advertising

In this episode of The ClickZ Podcast, Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it’s still revolutionizing online advertising, and we talk about the latest and future developments. We’ll also hear how programmatic is not just a buzz-word in display advertising, but a data-driven approach to marketing that applies to all channels. It’s an essential part of the modern marketer’s toolkit and we’ll find out more.We’ll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising.