Web Push Notifications or Browser Notifications are notifications that your website visitors can opt-in to receive and stay updated without installing your app. These notifications can be delivered to your user’s device (mobile or desktop) even when the user is not on your website.
Push Notification as a communication channel is now an integral part of the marketing stack for media businesses. Online publishers are now able to reduce their dependency on the walled gardens while ensuring constant audience engagement with push notifications.
In this whitepaper you will learn: