ResourcesThe Ultimate Guide To Web Push Notifications

The Ultimate Guide To Web Push Notifications

Web Push Notifications or Browser Notifications are notifications that your website visitors can opt-in to receive and stay updated without installing your app. These notifications can be delivered to your user’s device (mobile or desktop) even when the user is not on your website.

Push Notification as a communication channel is now an integral part of the marketing stack for media businesses. Online publishers are now able to reduce their dependency on the walled gardens while ensuring constant audience engagement with push notifications.

In this whitepaper you will learn:

  • Basics of web push notifications: how do they work, opt-in rates, browser support, and industry benchmarks.
  • How publishers can use web push notifications – use cases and examples.
  • A fair and detailed comparison of different web push notification platforms.