What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very few marketers are really interested in solely depending on a CRM system as their primary customer data source.

Which is why marketers today need a solution that can liberate their first-party data and create a single customer view to be used when and where they need it. This is what CDP is primarily designed to do.

This whitepaper will help you understand:

• the core capabilities of a pure-play CDP
• the three different types of CDP databases
• the value of CDP for marketing; and
• how the CDP compares to other martech