[Whitepaper Bundle] Data & Analytics Round-Up

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data.

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform benchmark report can help.

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners create a business plan as a part of their launch, with the changing economic scenario it becomes difficult to refer to the initial plan at all.