ResourcesWhitepaper: Customer Evaluation and Scoring

Whitepaper: Customer Evaluation and Scoring

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How do you know which leads to call first?

More than 40% of marketers report improved conversion rates after implementing lead scoring.

Download this guide to explore the latest processes to evaluate, score and even predict who is the most likely to convert including:

  • How to use predictive data-driven models to evaluate customer journeys
  • Advanced machine learning techniques
  • The pros and cons of using a customer data platform