ResourcesWho are your best customers? Rethinking Customer Loyalty in a Digital-First World

Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

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During the past year there have been widespread changes in consumer behavior due to the pandemic and this has helped digital channels become a vehicle for various brand interactions. This has put an incredible amount of importance on digital experiences being able to improve customer retention and loyalty.

Personalized digital experiences require vast amounts of data alongside the creation and maintenance of comprehensive customer profiles. It is critical to draw and extract data from every touchpoint in the customer journey. This comprises of breaking down data silos as well as investment in a customer data platform (CDP). By leveraging a CDP, organizations can adapt to changing customer behavior, cultivate loyalty and influence decisions as the pandemic runs its course.

This whitepaper will help you:

  • Understand today’s digital experience
  • Know what your consumer now wants
  • Use data as the key to personalization
  • Appreciate the power of CDP
  • Learn how Acquia can help