Over the last 40 years, email marketing has evolved from a from a mass communication channel to one that can be targeted and personalized at scale.
With all the technology available, marketers can take their foot off the gas and use automation as an opportunity to focus their attention elsewhere, rather than continuing to optimize and make the most of this lucrative channel.
But while email is undeniably important, today’s technology makes it easier than ever for marketers to send the same tired messages.
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