Respond.com Launches National Advertising Campaign
Buyer and seller connection site Respond.com launched a multi-million dollarnational advertising campaign, kicked off with radio spots featuring comedianPaula Poundstone and print advertisements.
Buyer and seller connection site Respond.com launched a multi-million dollarnational advertising campaign, kicked off with radio spots featuring comedianPaula Poundstone and print advertisements.
Buyer and seller connection site Respond.com launched a multi-million dollar national advertising campaign, kicked off with radio spots featuring comedian Paula Poundstone and print advertisements.
With separate sets of advertisements for buyers and sellers, the advertising campaign informs buyers that Respond.com is a new and effective way to find products and services on the Web.
The seller ads communicate that this service provides a simple and affordable way to meet and sell to new customers online.
Created by Rathje Chadwick & Company, Respond.com’s advertising agency-of-record, the radio spots feature Paula Poundstone as she encounters the frustrations of shopping both off-line and online before she finds Respond.com as her online shopping solution.
Respond.com allows buyers to shop for a wide range of products and services through a simple, anonymous descriptive email. Sellers are introduced to customers who are ready to buy, without the need for a storefront or a Web site.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article