Response Metrics: How to Crunch the Numbers
How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your business. Remember: It’s not one-size-fits-all.
How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your business. Remember: It’s not one-size-fits-all.
Greetings! Many of you asked for industry standard numbers regarding email. Thanks to various people sharing and some research, we have numbers for you.
A caveat: You need to take into account many, many factors when you set a response number goal. Let me run down a list of some things you should take into consideration:
All that said (and I’m sure you can think of variables you and your own business need to consider), the following are from a study released by Jupiter Media Metrix in October 2001:
80-90 percent of your responses will be returned within 48 hours
I hope this information plugs a few holes and provides some baseline standards. Please don’t base your entire campaign based on this information, nor shoot your email plans. The most important thing for you to consider overall is whether email is adding to your bottom line or enhancing your branding, whichever is your goal. You know your business best!
Until next time, have a great week.
–Jackie G.