Responsys provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize the lifetime value of their customers.

The Responsys Platform consists of the company’s signature permission marketing applications, Responsys Interact™ and Responsys Jumpstart™. Embedded capabilities include the core building blocks for privacy and permission, campaign management and interchange, multi-level user access, business rules processing and reporting. The Platform also provides an open Application Programming Interface (API) that is used not only by all Responsys applications, but also by external systems for real-time integration with the Responsys Platform.

The Responsys Platform was designed specifically for the Internet and provides the most compelling and comprehensive online direct marketing solution available. The advantages to the online marketer are:

  • Control of campaigns
  • Speed of implementation
  • Flexibility for growth
  • On demand capacity
  • Seasonal scaling
  • 24 x 7 availability
  • Cost effectiveness

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