More NewsRetrofitting Games to Support Ads

Retrofitting Games to Support Ads

Flexibility in dynamic in-game advertising isn't limited to brands and media buyers

Flexibility in dynamic in-game advertising isn’t limited to brands and media buyers. Enlight Software just made a deal with in-game ad firm Exent Technologies for select existing and future titles. Ads will start showing up in “Capitalism 2,” “Restaurant Empire,” “Zoo Empire,” “Marine Park Empire,” and “Joan of Arc.” I’m not sure how well ads in the “Joan of Arc” title will play out, but the fit for games like “Capitalism 2” and “Restaurant Empire” couldn’t be more appropriate.

There are benefits for advertisers, at least for the games where advertising makes sense. A game that’s already on computers has a proven track record. Some new titles can be risky for a buy at launch because you don’t know how many copies will actually sell. The downside is that the games are closer to the end of their lifecycle. Though more inventory will be available in future titles.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts