Reuters Opts In to Mobile Promo

At Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events. I was given a credit card-size handout wrapped in plastic. At first glance I assumed it was a pocketsize schedule of events, possibly a map labeling locations of panels, keynotes and other points of interest.

As it turns out, it was an agenda, schedule of events and parties, and news from Reuters, just in an unexpected format. The card contained a chip that, when played into the handset of a mobile phone, sent text messages with the requested information. It was certainly a useful tool for a hectic week with events and appointments spread out across town.

The technology behind the promotion was provided by a company called Ki-Bi Mobile Technologies.

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