More NewsReuters Opts In to Mobile Promo

Reuters Opts In to Mobile Promo

At Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events

At Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events. I was given a credit card-size handout wrapped in plastic. At first glance I assumed it was a pocketsize schedule of events, possibly a map labeling locations of panels, keynotes and other points of interest.

As it turns out, it was an agenda, schedule of events and parties, and news from Reuters, just in an unexpected format. The card contained a chip that, when played into the handset of a mobile phone, sent text messages with the requested information. It was certainly a useful tool for a hectic week with events and appointments spread out across town.

The technology behind the promotion was provided by a company called Ki-Bi Mobile Technologies.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts