Reuters to Sell The Guardian’s Online U.S Ad Inventory

This post was written by Jack Marshall

British newspaper The Guardian has signed a deal with Reuters to sell its U.S.-aimed online ads. Previously, The Guardian’s U.S. online inventory had been handled by the Valueclick network.

The Guardian Web site currently receives over 18 million unique monthly users, five million of which are U.S. based according to the Guardian.

Ads will be sold alongside, and the recently launched Reuters Affiliate Network, a collection of news sites and blogs that target a business audience. Quoted in the Guardian today, Tom Turcan, General Manager at Guardian News and Media Digital said the deal was the “first big commercial step in a continuation of the Guardian’s ambition to become a global brand.” He added the agreement would also allow for better ad targeting.

The move continues The Guardian’s pursuit of the U.S. market, following the launch of in October last year.

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