More NewsRevenue.net Launches Performance-Based Search Network

Revenue.net Launches Performance-Based Search Network

With CPA-based pricing, the company hopes to reach high-touch marketers who focus on metrics besides clicks.

Revenue.net launched a new performance-based search marketing network this week at the Search Engine Strategies conference in San Jose.

The new network combines elements of the company’s existing search engine marketing practice with its AdManager performance-based ad network. Both networks offer cost-per-action (CPA) pricing, allowing advertisers to choose an online action that they want to use to define a conversion. This could be an online sales transaction, a download, or a click.

“We let advertisers decide what they’re interested in, so the pricing is more in line with advertisers’ needs,” Ryan Berryman, general manager of Revenue.net, told ClickZ News. “With pay-per-click pricing, advertisers must actively manage keywords to control their customer acquisition costs.”

Traffic will come from Revenue.net’s network of consumer-focused Web sites, which utilize its Information.com search engine. The company shows contextually targeted banner and other display ads on its sites, and keyword-targeted text ads alongside search results.

The company expects marketers in lead-generation activities in such verticals as credit cards, travel, finance, software and services, rather than most e-commerce companies, to see the most benefit, according to Ron Sheridan, director of sales and business development for Revenue.net.

Revenue.net is initially targeting current advertisers looking to expand the reach of their campaigns beyond Google and Yahoo, without adding additional management overhead. While many companies are looking to improve results by adding more advanced CPC-based keyword management, Sheridan said this only adds complexity.

“It’s the wrong direction for the industry to be moving in,” he said. “Instead of adding management overhead to improve performance of each campaign, networks should be filtering out low-quality traffic to improve the performance of the overall network.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts