R/GA has opened the in-house digital production studio it promised a year ago when it expanded into new facilities in New York. The first-of-its-kind complex has been in full operation for about a month now. Occupying 3,200 square feet are a stage, editing suites, and an audio suite, plus client and production team work areas. It offers full pre-production, production, and post-production capabilities. Digital studio producers will now all work together in one space, whereas before they were dispersed throughout the agency.
It makes sense that R/GA should be the first digital agency to execute this move, having gotten its start in 1977 as a production company for TV commercials and feature films.
The digital studio is led by head of production Steven Ford.