More NewsR/GA Interactive to Redesign Real Media Site

R/GA Interactive to Redesign Real Media Site

Ad serving company Real Media, which also runs an Internetadvertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign its Web site.

Ad serving company Real Media, which also runs an Internet advertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign its Web site.

The redesign is part of a refinement of Real Media’s branding strategy that will incorporate input from Mezzina/Brown (selected by Real Media as its off-line advertising agency last week) and Lot 21, Real Media’s interactive agency and strategic consulting partner.

Billings were not disclosed.

“For interactive companies Web sites combine, even transcend, the value of masthead, media kit and rate card for print publishers,” said Real Media Marketing Vice President Scott Kerr.

“R/GA Interactive has the track record and the intuitive understanding of our business to assure that realmedia.com quickly and clearly communicates what we are about and the benefits of doing business with Real Media.”

“Real Media is a complex company that offers both industry leading ad serving software (Open Ad Stream ) and a network to deliver highly targeted audiences for advertisers,” said Dawn Winchester, senior director of client services for R/GA Interactive.

“Our mission will be to help them stand out in both markets for visitors to their Web site.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts