Rhymes with Zulu

The name of the News Corp and NBC Universal joint venture video site announced this spring has been revealed: Hulu.com. What’s behind the name? Jason Kilar, Hulu’s CEO said in a note on the site, “Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.”

Visit the site to sign up for a private beta set to open in October. In addition to Fox and NBC networks, distribution partner sites AOL, Comcast, MSN, MySpace, and Yahoo are expected to provide programming.

Related reading