RightPoint Upgrades Its eMarketing Suite

RightPoint Software delivered v.2.5 of its Real-Time eMarketing Suite, an application for real-time one-to-one marketing.

The upgrade adds new features such as real-time clickstream tracking and XML integration, as well as new customer interaction touchpoints for email, IVR and fax, the company said.

The Real-Time eMarketing Suite allows companies to offer personalized, closed-loop marketing across multiple customer channels, optimizing customer interactions on the Web, in the call center, through email and in other customer interaction channels.

RightPoint said its real-time customer-profiling engine now utilizes Web clickstream data as a customer information source, in addition to customer information available in sources such as corporate databases and online data services. The real-time profiling engine uses patented analytic techniques and self-learning capabilities that allow it to improve the accuracy of its predictive models and recommendations with each customer interaction.

“Integrating your marketing efforts on the Web with other marketing channels, such as email, call centers and outbound campaigns, is the key to success for businesses today,” said Said Gayle Crowell, president and CEO. “RightPoint provides a strategic weapon for effectively implementing multi-channel, one-to-one marketing.”

The RightPoint Real-Time eMarketing Suite is available for Windows NT, HP-UX, Sun Solaris and IBM AIX platforms, with management, control and reports available from any browser. Price points were not disclosed.

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