Ring tone revenues are projected to climb from $417 million in revenues this year to over $700 million by 2009, according to “US Ring Tone Forecast, 2004 to 2009,” a study released by Jupiter Research.
Monophonic and polyphonic ring tones are rapidly giving way to mastertones. Mastertones, or master recordings by original artists, were introduced in 2004 and brought in $15 million in revenue against $157 million earned from downloads of polyphonic ringers. At that time, monophonic ring tones brought in $44 million, and are expected to decline rapidly.
Projections for 2005 mastertones and voice ringers sales are $156 million. Polyphonic tones are still expected to grow to $224 million, while monophonic ringers should drop to $38 million.
|Click to view full-size chart|
Forecasts show monophonic ringers falling out of the picture by 2009, when polyphonic ring tones will start to wane at $77 million. Mastertones are expected to bring $647 million by 2009.
Technology is making way for the shift to mastertones. New handsets will drive increased revenues for that category, as monophonic and polyphonic ringers reach the end of their lifecycle.
“It is an evolving market, technology is evolving,” said Julie Ask, research director at Jupiter Research. “Mastertones are becoming common features rather than high-end features.”
By the end of the current year, the installed base of ring tone-capable handsets will be at 82 percent of wireless subscribers. The market is expected to reach 100 percent by 2007, and 95 percent of those phones are expected to be mastertone-capable.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.