More NewsRIP Google Reader: digital marketers forced to get their news elsewhere

RIP Google Reader: digital marketers forced to get their news elsewhere

Google Reader was finally put to rest yesterday as its service, first launched in 2005, joins the heap of other abandoned Google products, including Google Buzz and Google Labs.

Google Reader was finally put to rest yesterday as its service, first launched in 2005, joins the heap of other abandoned Google products, including Google Buzz and Google Labs.

Digital marketers looking to view their news via a collection of ‘Really Simple Syndication’ (or RSS) feeds thus must look elsewhere for their news content, as rivals such as Feedly, Digg Reader, and Newsblur are analysed for their replacement merits.

The axing of Google Reader was explained by Google software engineer, Alan Green, at the time, who commented on the Google Reader blog: “There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.”

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