Ripe Digital Launches Screen-Agnostic Car Culture Network

Ripe Digital Entertainment launched a multi-channel car culture video network called OctaneTV this week. Ripe calls the content – which will appear in mobile, Web and cable VOD formats — “attention deficit-friendly,” so expect lots of short-form video clips heavy on adrenaline and not-too-thoughtful.

Launch advertisers include Dodge, Craftsman and Cingular.

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