ClickZ’s Kate Kaye chatted with Adam Pace, GOP candidate for Minnesota District 28A, outside the Republican National Convention in Tampa, FL. Pace needed to reach a fundraising threshold to qualify for public campaign funding. After weeks of traditional methods, he reached his fundraising goal with Facebook ads.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?