ClickZ’s Kate Kaye chatted with Adam Pace, GOP candidate for Minnesota District 28A, outside the Republican National Convention in Tampa, FL. Pace needed to reach a fundraising threshold to qualify for public campaign funding. After weeks of traditional methods, he reached his fundraising goal with Facebook ads.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more