Tampa, FL – Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team’s HQ at the Republican National Convention in Tampa.
The Romney team coordinated real-time tweets that complemented the evening’s RNC speeches and used the #WeBuiltIt hashtag, but getting it together wasn’t easy.
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
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If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more