RNC Video: Romney’s Digital Director Talks Real-Time Twitter Coordination

buttonTampa, FL – Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team’s HQ at the Republican National Convention in Tampa.

The Romney team coordinated real-time tweets that complemented the evening’s RNC speeches and used the #WeBuiltIt hashtag, but getting it together wasn’t easy.

Related reading

global_canon_browser
5bf65de5337b65bb39b8345c6a0c714f
A push message should link the user to a meaningful page where they can learn more about your offer.
Glittering cloud with electric neurons