Rock Financial Launches $20 Million Marketing Blitz
Direct mortgage lender Rock Financial Corp., which last weekannounced a Net move that involves closing most of its real world locations,launched a $20 million advertising campaign.
Direct mortgage lender Rock Financial Corp., which last weekannounced a Net move that involves closing most of its real world locations,launched a $20 million advertising campaign.
Direct mortgage lender Rock Financial Corp., which last week announced a Net move that involves closing most of its real world locations, launched a $20 million advertising campaign.
The print and broadcast campaign for RockLoans.com will span the next 12 months, the company said.
Ads will appear on national television stations including CNN, CNBC and TNT. RockLoans.com will also sponsor radio advertising on CBS Radio and others, and buy national print publications and other traditional media.
Internet marketing alliances are in the works, too. RockLoans.com recently announced an agreement with broadcast.com to become the only home mortgage services provider to sponsor areas on the site that feature live game coverage of the National Hockey League, Major League Baseball and NCAA basketball. Rock has also signed an agreement with iClick.
The ad campaign emphasizes how easy, convenient, and cost effective it is to secure a home loan online at RockLoans.com. Because it processes, underwrites and closes the loans itself — bypassing the middleman generally associated with online home mortgages — Rock says it is unlike most mortgage companies on the Web today.
“The rollout of this new national direct marketing and brand building effort increases the exposure for RockLoans.com, and it furthers our commitment to be a premiere destination on the Web for people to finance their homes,” said Daniel Gilbert, CEO and chairman of Rock Financial. Agency details were not disclosed.
Rock announced July 9 it would take a third quarter charge of $3.5 million to $4.5 million to close 12 of its remaining 15 branch offices and focus its business on online direct mortgages.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article