Rocketworks Inc. launched an integrated online and off-line marketing campaign for Gradeworks.com, a new online educational tool that helps to establish a stronger connection between teachers and parents.
The marketing plan includes an extensive print campaign with select education publications, backed by online media buys targeting the same audience.
Spending was not disclosed.
Gradeworks.com is also putting a strong emphasis on online and traditional public relations, including major education conventions and conferences.
“We feel that grassroots efforts are key with this audience,” said Wendy McAllister, marketing manager for Rocketworks. “Education trade shows are an important part of our mix, and there is a lot of opportunity to reach educators via viral marketing on the Web.”
Gradeworks.com gives any teacher the building blocks to create his or her own class Web site within minutes. Parents and teachers can exchange information schedule face-to-face meetings, resulting in a stronger parent-teacher-student connection.
Gradeworks.com is stockpiled with class information, not only about student grades but also announcements, personalized teacher comments and the due dates for tests and assignments.
Rocketworks designs, builds, hosts, and maintains Web sites for businesses and associations around the country. Earlier this year, Rocketworks launched its first commercial site, thePlunge.com a party-planning Web site. It will announce its third site later this year.