Enhanced Services Co. Inc. in Houston, which recently made a strategic investment in ZULU-Tek, named Roger Mincheff as president.
Enhanced said the two companies are pursuing a joint business combination and as president Mincheff will play an instrumental role in combining Enhanced and Zulu into a single enterprise to provide solutions for conducting business on the Internet.
The companies said they have developed a three-pronged strategy that blends experience in online advertising sales, strength in technology and ability to leverage both to create long-term, mutually beneficial partnerships.
ZULU-tek is the outfit that took over SOFTBANK Interactive Marketing and saw much of the staff there head for the hills, including most of the top execs and the entire European staff. In fact, former execs at SOFTBANK are suing its parent company over the sale.
“The explosive growth in this industry, combined with the strength of our business model and key corporate acquisitions firmly establishes us as a leader in the interactive field,” said Mincheff in a statement. “What will define us in the upcoming months is our ability to give our clients business models and marketing solutions that work.”
Mincheff is a former executive vice president of Zentropy Interactive, a Web content and online marketing company. Before that, he was online marketing manager for Philips Media, a division of Philips Electronics. Previously, he was the director of marketing for EarthSpirit.
With his prior experience in these fields, the company said, Mincheff has played a key role in attracting new employees to upgrade Zulu’s management and technical teams. As President, one of Mincheff’s priorities is to continue aggressively hiring key personnel and seeking strategic acquisitions.
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