Is there a difference between omni-channel and multi-channel marketing? More importantly, how can a company implement and get buy-in within the organization and across markets?
Watch the video interview below as Desmond Teo, senior digital ad manager, APJ for RS Components share the challenges and experience in becoming an omni-channel marketing organization, including trends he’s on the lookout for the new year.
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content."