Is there a difference between omni-channel and multi-channel marketing? More importantly, how can a company implement and get buy-in within the organization and across markets?
Watch the video interview below as Desmond Teo, senior digital ad manager, APJ for RS Components share the challenges and experience in becoming an omni-channel marketing organization, including trends he’s on the lookout for the new year.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more