RS Components: Social Media Drives Conversion But Don't Try to PR the Platforms
How social media can assist in the lead generation process.
Even if you are in the B2B sector, social media can assist in the lead generation process. RS Components, a B2B company selling electronics, has more than 60 percent of its customers find its business through search, but social media plays a critical role to drive conversion in e-commerce.
Speaking at SES Singapore on e-commerce lead generation and search marketing in November, Marcelo Wesseler, head of e-commerce from RS Components Asia Pacific, said social media could influence purchase decision.
“The important part here is to be honest. Don’t try to PR the social media platforms,” he warned.
RS Components uses Facebook to connect with customers on social platforms.
In Indonesia, Facebook is extended as a customer service arm in the country.
And in China, Wesseler added they’ve launched the most successful campaign on Weibo through forums and discussions with engineers there.
Wesseler shares more tips and advice for B2B companies considering social media for lead generation here:
