RSS Panel at Ad:Tech

I’m moderating a panel at Ad:Tech this afternoon, “RSS Deconstructed and Demystified.” The speaker linup is stellar: Scott Wilder from Intuit, Jon Gib of Nielsen NetRatings, Ave. A/Razorfish’s Mark Stephens and Skylist’s Josh Baer.

Obviously, it’s a very topical topic. We’ll be looking at case studies, metrics and the impact RSS is having on e-mail. Hope to see you there — if you’re here.

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