MediaMedia PlanningRTB: Blessing or Curse? [Video]

RTB: Blessing or Curse? [Video]

Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.

What is real-time bidding (RTB) and why is it important for marketers? We spoke to three execs in the display ad tech space – Mikko Kotila, Statsit CEO, Matt Harty, Accuen GM, and Cindy Deng, Turn MD – and made them define RTB as well as explain why marketers should consider this form of media trading.

Mikko Kotila, CEO at Statsit, uses the analogy of Wall Street’s stock exchange to frame the current ad exchange environment.

He also outlines five factors to consider when moving into RTB.

Demand-Side Platform (DSP) vs. Trading Desk: Any Difference?

We posed this question to Matt Harty, general manager from Accuen Asia Pacific. His response in the video interview below:

Cindy Deng, managing director at Turn Asia Pacific, lists the factors to consider when selecting a display ad tech partner with an emphasis on transparency, trust, and tech infrastructure that would support campaign objectives.

Related Articles

What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

2y Sophie Loras
The current state of video viewability in China

Asia The current state of video viewability in China

2y Charlie Wang
China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

2y Charlie Wang
How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

2y Ohad Hecht
Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

2y Charlie Wang
Eliminating the fear factor of programmatic buying in China

Asia Eliminating the fear factor of programmatic buying in China

3y Charlie Wang
The Practical Guide to Programmatic Planning in China: Part 4

Asia The Practical Guide to Programmatic Planning in China: Part 4

3y Charlie Wang
The Practical Guide to Programmatic Planning in China: Part 3

Asia The Practical Guide to Programmatic Planning in China: Part 3

3y Charlie Wang