Russia’s Blossoming Online Ad Market

More news from the blossoming Russian ad market…

Bolstering its presence among the growing ad competition in the region, Russia’s largest search site, Yandex, has acquired display ad agency Mediaselling for an undisclosed fee.

Mediaselling already had a deal with Yandex through which it sold ads on some Yandex properties. Writing on the company blog, Mediaselling CEO Lev Gleyzer said the firm has “relied on partnership and friendship” with Yandex over the past few years. The firm also represents other Russian sites including Eurosport.ru, Kommersant.ru and Gazeta.ru.

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