Luxury department store chain Saks Fifth Avenue is dispensing beauty tips six seconds at a time in #Saksin6, a Vine initiative that features makeup tutorials with select beauty products.
According to a February 18 tweet from @Saks, the brand will “be [featuring] a few of [their] favorite beauty products & showing you how to use them in 6 seconds.”
Since then, Saks, which says it is “tweeting from inside the most style obsessed place in the world,” has posted nine six-second videos, including products like La Prairie’s Cellular Ice Crystal Oil, Lancome’s Absolue L’Extrait Eye Cream, Armani’s Luminous Silk Foundation, and Guerlain’s Meteorite Pearls.
The brand is also posting its #Saksin6 videos on Facebook to its 650,000 fans and on Instagram to its 216,000 followers.
Unencumbered by the 140-character limit, the Facebook and Instagram posts include a bit more detail, such as, “NARS Cosmetics’s new Narsissist palette helps you create any look from natural to dramatic! Start with neutrals for day and add on the deeper hues for a smoky eye worthy of an evening out.”
@Saks has 279,000 Twitter followers.
A Saks rep was not available for comment.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.