Digital TransformationRetailSaks Doles Out 6-Second Beauty Tips in #Saksin6

Saks Doles Out 6-Second Beauty Tips in #Saksin6

The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram.

saks-in-6Luxury department store chain Saks Fifth Avenue is dispensing beauty tips six seconds at a time in #Saksin6, a Vine initiative that features makeup tutorials with select beauty products.

According to a February 18 tweet from @Saks, the brand will “be [featuring] a few of [their] favorite beauty products & showing you how to use them in 6 seconds.”

Since then, Saks, which says it is “tweeting from inside the most style obsessed place in the world,” has posted nine six-second videos, including products like La Prairie’s Cellular Ice Crystal Oil, Lancome’s Absolue L’Extrait Eye Cream, Armani’s Luminous Silk Foundation, and Guerlain’s Meteorite Pearls.

The brand is also posting its #Saksin6 videos on Facebook to its 650,000 fans and on Instagram to its 216,000 followers.

Unencumbered by the 140-character limit, the Facebook and Instagram posts include a bit more detail, such as, “NARS Cosmetics’s new Narsissist palette helps you create any look from natural to dramatic! Start with neutrals for day and add on the deeper hues for a smoky eye worthy of an evening out.”

@Saks has 279,000 Twitter followers.

A Saks rep was not available for comment.

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