Salon.com Signs Marketing Deal with Art Auction Site

Salon.com said that GAVELNET.com, a Web-based fine art and premium collectibles auction house, has signed an advertising and exclusive placement deal on the Salon.com network.

The agreement includes advertising, editorial content and co-sponsorship of events, both online and off-line. Financial specifics were not disclosed.

Salon.com users will be able to register for and participate in GAVELNET.com’s secure auctions directly from Salon.com’s network of 10 Web sites and two communities.

GAVELNET.com will offer art and collectibles, news and information and exclusive auctions supported by a network of galleries and dealers.

On Nov. 14, 1999, Salon.com and GAVELNET.com will kick off their partnership with a live auction featuring the “Millennium Poster” collection, offering more than 650 lots of original poster art from the late 19th and early 20th centuries.

The companies will also develop a co-branded site to be launched later this year featuring custom online auctions coupled with Salon.com’s content.

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