Samsung is gearing up its social media efforts for the London Olympics and other digital marketing endeavors this summer. So ClickZ last week caught up with Gail Conroy, Samsung North America’s director of brand and consumer marketing, in order to discover how the global brand views Facebook, Twitter and Pinterest.
“[Pinterest] is really exploding,” she said. “It will be a good channel for us to engage with consumers.”
We spoke with Conroy after a press junket that promoted Samsung’s NX Series smart camera at New York’s CitiField, home of the New York Mets. Among other topics, in the video below, she discusses why social media is so important to a tech brand nowadays, as well addressing marketing to moms.
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.