Samsung Pushes Galaxy S III With Facebook Logout Ads

New device features lots of social sharing capabilities.

Samsung’s campaign for its new Galaxy S III phone highlights its social sharing capabilities, so it’s no surprise Facebook has become a hub for the push. On June 22, following the launch of the device in the U.S. last week, an ad for the hyped phone showed up on logout pages as people signed out of Facebook.

samsung-fblogoutSince becoming available in February, the logout page ads offering appears to appeal to a variety of advertiser verticals including CPG and auto.

In recent months, Ford Mustang, P&G’s Swiffer and Subway have also used the logout ads. A primary draw of the ad unit is its large video feature, which advertisers have employed to extend reach of their television spots and add a layer of social interaction. The ads mimic a Facebook post, and allow users to share, like, or comment.

Since ClickZ spotted the logout ad on Friday afternoon, the post featured in the ad generated more than 2,000 additional likes, around 400 more shares, and more than 300 new comments.

Samsung is also promoting a Times Square based effort ending today on Facebook. A Samsung team camped out at the tourist haven is shooting video of people using the GS III; the video is then displayed on a billboard.

The electronics firm is also pushing the video to Twitter via a Promoted Tweet that includes the same copy seen in the Facebook ad and related post: “The Next Big Thing has arrived! Get a glimpse of the new Galaxy S III.”

According to Facebook, the logout ads – seen mainly by people who access the site on public computers such as in libraries – can be targeted by age, gender, and current location.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource