Online games site Sandbox.com, which bills itself as “the Smarts and Entertainment Network,” reportedly has begun an agency review for an estimated $15 million to $20 million advertising account.
The company is seeking an agency in New York or Washington with strong branding experience, according to an Advertising Age report.
Plans call for print, online, radio and outdoor to break in the first quarter of 2000.
Sandbox, which recently merged with Wall Street Sports, operates sports fantasy and stock-market simulation online games.
The company secured $14 million in venture capital funding and is targeting a first-quarter initial public offering.
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